You’ve done just about all you think you need to in order to advertise your business and appeal to your customers. You have a website. You answer emails. You attend events and give out free gifts. You couldn’t possibly be behind on anything. Actually, if you want your business to truly succeed, you need to have a social media presence. Facebook is one of the most important websites on the Internet. Millions of people visit the site and interact through it every day, no matter who they are or where they live. To keep up with the competition, you need to set up a page on Facebook. But what do you do after that? How do you keep things interesting for people in Houston, TX?
Pick a Great Banner and Profile Image
Some business owners pick something at random for their banner and profile image. What they go with doesn’t really matter, right? Well, you don’t want to look sloppy or unprofessional. Choose images that stand out and match your brand. You want people to spot you easily in their news feed, after all. Use your logo or a mascot as your profile photo, but don’t make it confusing or difficult to understand.
Post Interesting Content Every Day
Don’t go weeks without posts. Your customers will forget about you or assume you went out of business. Do your best to post something just about every day. If you don’t have time to do it, hire someone who can take on the task. Make sure the content is interesting and relevant. If you sell car products, your fans won’t care about pie recipes.
Reply to Comments
If somebody comments on a post, have a reply ready. This will tell people you care about what they have to say.
By the way, if you create products that need to be shipped to stores, be sure to look into specialized transportation services. The right company will be able to deliver your goods in a timely manner and give you the best assistance possible.
In 2016, there were 1.79 billion monthly active users on Facebook. When you’re ready to ship products, call Bay & Bay Transportation of Houston, TX, and talk to reliable over the road drivers. The number is (888) 801-3026.